Live Video Marketing

How to Use Live Video to Build an Engaged Audience and Drive More Sales

Live video goes beyond merely chatting with your followers on social media; it can significantly enhance your brand, attract new leads, educate your community, and boost sales. It’s a powerful addition to your marketing toolkit.

Don’t assume that livestreaming is only for millennials. Research indicates that a substantial portion of consumers across all age groups prefer watching videos over reading content such as blog posts or emails. People are drawn to the immediacy of live events and the opportunity to have their questions addressed in real time. Going live is an effective way to increase engagement with your audience, helping them to know, like, and trust you, which in turn supports your business growth.

When developing your marketing strategies, it’s essential to cater to diverse preferences, whether your audience enjoys watching, listening, or reading content. Livestreaming allows you to engage everyone by offering a live video that can be repurposed into various formats later.

Setting up live video is probably one of the easiest technical processes you can implement in your business, which makes it particularly appealing to small business owners. All you need is your smartphone to go live on your chosen social media platform. 

However, to effectively incorporate livestreaming into your marketing plan and achieve tangible results, a more organized approach is necessary.

In this course, you'll learn how livestreaming can benefit your business. You’ll discover how to seamlessly integrate live video into your customer-focused marketing strategies. Step by step, you will prepare and deliver a successful livestream, gaining firsthand experience in engaging with your followers through this medium. By the end of the course, you’ll be equipped to plan your next livestream and observe the positive impact on your business.

Learning Objectives  

The following learning objectives will be achieved by your students when you teach the course on Live Video Marketing, as outlined in the Course Book. By the end of the course, students will be able to:

- Determine the areas where live video can most significantly benefit their business, allowing them to reach their goals more efficiently.  

- Utilize livestreaming to attract new leads, educate them about their brand, and establish trust and credibility.  

- Identify opportunities to use live video for boosting conversions and encouraging prospects to become paying customers.  

- Discover how to leverage livestreaming for onboarding customers, providing support and training, and fostering community engagement.  

- Define the primary goal for their livestream event to ensure it delivers the desired outcomes.  

- Select the most suitable platform and technology for conducting a live video that is both engaging and professional.  

- Implement strategies to draw participants to their livestream event, ensuring they reach their target audience.  

- Organize and compile their content to convey their message clearly and succinctly.  

- Prepare thoroughly and execute their livestream with confidence to achieve their objectives and effectively engage their audience.  

- Enhance the visibility and impact of their livestream by promoting it to a broader audience and repurposing the content in various formats.  

- Consolidate their learning and outline actionable steps for the future to achieve the goals they set for this course.  

Student Materials  

- Live Video Marketing Course Book (9,608 words, 60 pages)  

- Action Guide (29 pages - to be used alongside the activities outlined in the Course Book)  

- Course Summary Cheat Sheet (4,885 words, 34 pages – a high-level overview of each module of the course)  

- Graphics (18 colorful graphics used in the course book and slideshow, available in .pdf, .ppt, and .png formats)  

- Live Video Marketing Course Overview Infographic (.pptx, .pdf, and .png)